From our portfolio
Provision of digital advertising and monitoring services for the ELA Road Transport Campaign as well as other campaigns
Project duration: September 2022 - October 2023
Supporting the European Labour Authority (ELA) raise awareness of rights and obligations of employees and employers within the EU road transport sector
Overview
Ecorys delivered social media and digital advertising campaigns to close information gaps around the Framework for Action on Road Transport. Activities included organic and paid campaigns across Facebook, LinkedIn, Twitter, and YouTube, alongside Google Search PPC and Waze in-app advertising.
We also provided ongoing community management, monitoring, and reporting, and managed ad-hoc campaigns to promote ELA’s work, initiatives, and events.
Making an impact
digital channels activated via a mix of organic and targeted promotion: Facebook, YouTube, LinkedIn, Twitter, Google Search, Waze application;
users reached in the EU, with a total of 125.8 million impressions achieved via organic posts and targeted promotional activities on social media, PPC and in-app advertising;
views of the campaign videos
link clicks to the Road2FairTransport campaign webpage
users reached and over 5.8 million impressions generated via organic promotion on Facebook, Twitter and Linkedin
users reached via the Waze advertising campaign, with 5.5 million impressions, 29,600 engagements
Highlights
Multi-channel communications campaigns
We developed, implemented, monitored and evaluated pan-EU campaigns to address information gaps around the Framework for Action on Road Transport, using visual assets provided by the client.)
Activities included promoting content via ELA’s channels in English, alongside paid ads on Facebook, LinkedIn, YouTube, and Twitter.
We utilised campaign videos, a dedicated website, and the hashtag #Road2FairTransport to effectively target drivers and operators.
Main campaign video
We delivered an in-app advertising campaign via Waze (road transport navigation application) in 11 EU countries, translated in native languages.
We delivered Pay-Per-Click advertising campaign via Google Search, targeting four EU countries in native languages.
We delivered 15 additional pan-EU social media advertising campaigns on Facebook, Twitter / X, LinkedIn and Google Ads (YouTube, Search, Display Ads) promoting ELA’s projects initiatives and events.
Social media content and community management
We provided social media monitoring, reporting, and community management, including comment moderation. We also tracked engagement via usage of the #Road2FairTransport hashtag.